CARBON XPRINT TO JOIN WORLD LEADERS, BUSINESS LEADERS AT SUSTAINABILITY SUMMIT IN PARIS
NEW YORK, NY – October 26, 2015 — Carbon Xprint, an innovative financial product that allows consumers to take action against climate change, has been accepted to the 2015 Sustainable Innovation Forum (SIF15) in Paris. The 2-day forum takes place amid the Conference of Parties (COP21), where the world’s leaders and delegates from other organizations — some 50,000 people in total — will attempt to establish a legally binding commitment to fighting climate change on a global scale.
Carbon Xprint, led by founder Gary Keir, earned one of the coveted 750 spots from among more than 5,000 to SIF15 so far. The goal of the event is to bring together business leaders, world leaders, local governments, investors, and industry representatives for a forum to promote business innovation in sustainability.
Keir created Carbon Xprint with a mission to allow consumers and businesses to get involved in the fight against climate change without needing massive funds. By partnering with community banks and other financial institutions, Carbon Xprint allows consumers to purchase green bonds, CDs, and other financial products whose proceeds are used to finance certified green products, priced at the equivalent of one ton of CO2e (carbon dioxide equivalent). Effectively, Carbon Xprint enables buyers to counteract their carbon footprints.
“Many people and companies want to do something about climate change but they do not know what to do. They want a tool that can measure their actions, is simple to use, is not a sacrifice, and directly helps solve the problem,” said Keir.
Carbon Xprint offerings deliver a financial return for consumers, and provide a real, tangible way to fight climate change. The proceeds go toward financing green projects, which tend to undergo a voluntary certification process that ensures the projects are actually benefiting the environment. In addition, it provides an opportunity for consumers and businesses to come together to make an impact on their communities and the world.
For financial institutions, this is a great way to reach two underserved markets: millennials and Hispanics. Both groups are more likely to be unbanked than other markets, and more willing to finance projects aimed at reducing climate change.
For example, a 2014 survey done by ABC and the Washington Post found that more than 2/3 of the Latino and Millennial populations would be willing to pay more on their energy bills (an extra $20 monthly, or $240 yearly) if it significantly reduced greenhouse gases.
Gary Keir is currently seeking partner institutions that are interested in offering Carbon Xprint products. For more information, visit www.carbonxprint.com or email garykeir@carbonxprint.com.